The
Walsh College Bachelor of Business Administrating degree in
Marketing (BBA-MKT) is built on the four P's:
Product, Pricing, Place of distribution and
Promotion.
"The BBA-Marketing program at Walsh
has helped me evolve from a marketing student to a business-minded
marketing professional."
Lisa Kapelanski, BBA Marketing
Consider the Bachelor of Business Administrating degree in Marketing (BBA-MKT). Students graduating with this marketing degree will have in-depth understanding of their impact on consumers. They will also gain cutting-edge knowledge of the strategies, skills and technology necessary to excel in the field of marketing. These skills, coupled with a solid business background in finance, economics, accounting, management, and communication, prepare students for jobs in a broad array of fields including marketing research, advertising, public relations, marketing communications, internet marketing and sales.
Opportunities for Employment
According to the American Marketing Association, almost one-third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.
The U.S. Bureau of
Labor Statistics expects marketing, advertising and public
relations opportunities to increase through 2010. However, the need
for marketing-related positions within the manufacturing industry
is expected to remain unchanged.The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandising are likely to go to those with previous relevant experience and a college degree.
Salary Expectations
According to the National Association of Colleges and Employers the average starting salary for bachelor's degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.
Program Format
Earning a Bachelor of Business Administration degree in Marketing from Walsh College requires a total of 127 semester credit hours. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College. The marketing program requires completion of all courses in the professional core and major.
